OLSEN
SPRING / SUMMER 2014
In Winter 2013 Olsen asked us to present their next year Spring Season Collection. We came up with the concept of a really simplyfied and abstract room. We developed two stylistic directions. And two animation directions. Finally we decided to go for a really reduced execution.
CREDITS
Direction: Torsten Eichten, Dirk Messner
DOP: Eike Rieche
Artdirection: Daniel Goettling
Graphics: Daniel Göttling, Jan Behne
ANIMATIC
STYLEFRAMES / PHASE 1
![OLSEN_CONCEPT1_SF03](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF03.jpg)
![OLSEN_CONCEPT1_SF04](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF04.jpg)
![OLSEN_CONCEPT1_SF02](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF02.jpg)
![OLSEN_CONCEPT1_SF05](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF05.jpg)
![OLSEN_CONCEPT1_SF01](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF01.jpg)
![OLSEN_CONCEPT1_SF06](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT1_SF06.jpg)
STYLEFRAMES / PHASE 2
![OLSEN_CONCEPT2_SF02](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT2_SF02.jpg)
![OLSEN_CONCEPT2_SF01](http://www.fontmess.com/blog/wp-content/uploads/2014/08/OLSEN_CONCEPT2_SF01.jpg)